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Recommended souvenirs that you must buy when you come to Ehime that you can only find here.

Recommended souvenirs that you must buy when you come to Ehime that you can only find here.

2024-12-06

It is often a problem when trying to buy souvenirs on a trip, isn't it?
I have seen these souvenirs in every region... or there are so many specialty products that I don't know which one to buy... I would like to introduce some famous souvenirs that even residents of Ehime Prefecture would be happy to receive.
Please take a look at our selection of souvenirs.

Author of this article

Yamadaya Yamadaya Manjuu



A long-established Japanese confectionary store in business for more than 150 years.
The koshi-an (sweet red bean paste) covered with a transparent, delicate, thin crust is so smooth to the touch and not too sweet that you will want to eat as many as you can.



Yamadaya Manju "is a popular product that can be given to anyone, young or old, male or female. "is so popular that it is not an exaggeration to say that almost all tourist attractions in Ehime Prefecture carry it.
It is served as a tea snack at inns in Dogo and is loved by the locals as well. We hope you will try it for yourself.

"Basic Information "
Name: Yamadaya Manju Dogo Onsen Store
Address: 5-13 Dogo Sagitani-machi, Matsuyama, Ehime 790-0836
Access: "2 minute walk from Dogo Onsen Honkan "
Parking: None
Phone number: 0899213588
Business hours: 9:00-19:00

Kamei Confectionery: Bo-chan Dango



Bo-chan dango is a famous Dogo confectionery associated with Soseki Natsume's novel "Bo-chan ".
It has become a representative wagashi of Ehime Prefecture, so much so that it is served as tea sweets at Dogo Onsen hot springs.
The cute green, yellow, and brown dumplings are bite-sized and popular with children.
Please check it out when you visit Ehime.

"Basic Information "
Facility name: Kamei Seika Co.
Address: 1-5-39 Edamatsu, Matsuyama, Ehime 790-0962
Access: 19 minutes by car from Matsuyama Expressway "Matsuyama IC "
Parking: Available
Phone number: 0899315051
Business hours: 8:30 a.m. to 5:00 p.m.

Mother Megumi Baby Poem



Baby Poem has been a favorite snack of Ehime residents since 1965.
The moist yet light dough is rich with butter and filled with a generous amount of white bean paste.
It is a famous confectionary that will please everyone from children to the elderly, who can enjoy the mellow buttery flavor of a Western confectionary, despite its refined taste like a Japanese confectionary.

There is also a larger size Hahaemu (poem), so if that's not enough for you, check out the regular size Hahaemu! If you are not satisfied with the size, please check out the regular size Hahaemu.

"Basic Information "
Facility Name: Hahoeyumu Co.
Address:〒791-0311 2585-1 Setsunouchi, Higashi-Onori, Ehime Prefecture
Access: 3 minutes by car from Matsuyama Expressway "Kawauchi IC "
Parking: Available
Phone number: 0899558870
Business hours: 9:00-18:00

Ehime Beverage POM Juice



Ehime Prefecture is known for its mikan juice.
Ponjuice has been sold for more than 70 years since its establishment in 1952, and is the most popular mandarin juice in Ehime Prefecture.
It is sold at supermarkets and convenience stores in Ehime Prefecture, and is also served in school lunches, making it a local favorite.
It is easy to drink with a mild flavor and not too acidic, so even those who do not like mandarin orange juice should give it a try.


"Basic Information "
Facility name: Ehime Beverage Head Office (Plant)
Address: 478 Anjoji-cho, Matsuyama, Ehime 791-8006
Phone number: 0899231511

Kadoya Uwajima Tai-meshi Noodle



"Uwajima tai meshi "is a famous tai meshi dish in the Nanyo area of Ehime Prefecture, where fresh sea bream sashimi is dipped in a special sauce and served on a bed of hot rice.
This "Uwajima Tai-meshi no Moto "is frozen and can be purchased as a souvenir.

It is one of the souvenirs you should buy for those who love fish, as you can easily recreate the taste of Ehime just by pouring it over rice.
Check out the products sold near Dogo Onsen (hot spring) and at Matsuyama Airport.

"Basic Information "
Facility name: Kadoya Ekimae Honten
Address: 8-1 Nishiki-cho, Uwajima, Ehime 798-0034
Access: 3 minutes by car from Uwajima-Asahi IC
Parking: None
Phone number: 0895221543
Business hours: 11:00-14:30 17:00-20:30

Ichiroku Honpo Ichiroku Tart



It is no exaggeration to say that Shikoku's famous confectionery is "Ichiroku Tart ".
Most Ehime residents think of this "Ichiroku Tart "instead of a Western tart when they hear "Tart ".
It is such a well-known confectionary with deep roots in the region.
The fluffy sponge cake-like dough is filled with anko (red bean paste) with a slight scent of yuzu.

It is recommended as a souvenir with its unique flavor that is both Japanese and Western confectionery.
Tarts are available in a single piece as well as individually packaged, easy-to-eat versions.
How about a snack for your trip?

"Basic Information "
Name: Ichiroku Honpo Katsuyama Honten
Address: Ichiroku Honpo Katsuyama Honten, 2-8-1 Katsuyama-cho, Matsuyama-shi, Ehime 790-0878
How to get there: city train "Katsuyama-cho "station, about 1 min. on foot
Parking: Available
Phone number: 0899410016
Business hours: 9:00-19:00

Usuzumi Yokan Usuzumi Yokan

Usuzumi Yokan, founded in the Edo period, is famous as Matsuyama's famous confectionery.
We are very particular about the production of red bean paste, and we continue the old tradition as it is.
Many fashionable wagashi that are in tune with the modern age are also sold, making them popular souvenirs within the prefecture.



"Usuzumi Yokan "is a recreation of cherry blossoms falling and dancing in the night sky, and the yokan contains white kidney beans that resemble petals.
The red bean paste with a hint of green tea flavor is not too sweet and has a clean, elegant taste.
The individually wrapped Usu Sumi Yokan is recommended as an easy-to-distribute souvenir.


"Basic Information "
Name of facility: Thin Mo Jelly Shop
Address: 1-2-2 Ohmachi-michi, Matsuyama City, Ehime Prefecture, 790-0004, Japan
Access: 3 minutes by car from "Ishidegawa Koen Station "on Iyo Railway Yokogawara Line
Parking: None
Phone number: 0899430438
Business hours: 10:00-18:30

Tanaka Kamaboko Uwajima Jako-ten

Uwajima Jakoten of "Tanaka Kamaboko ", headquartered in the Nanyo district of Ehime Prefecture, uses fresh "Hotarujako "caught in the waters around the Uwakai Sea as the main ingredient, freshly landed that day, without being frozen.



And each piece is carefully "hand-pressed "and fried in the traditional way, and has many strong local fans.
It is popular not only as a souvenir but also as an order-made item, so please try it when you visit Ehime.


"Basic Information "
Facility name: Tanaka Kamaboko Honten Matsuyama Branch
Address: 2-9-13 Takehara, Matsuyama, Ehime 790-0053
Access: 5 minutes by car from Iyo Railway "Matsuyama-shi Station "
Parking: Available
Phone number: 0899335654
Business hours: 9:00-18:00

Fog Forest Confectionery Workshop Fog Forest Daifuku



The "Foggy Forest Daifuku ", also known as the "phantom sweet," is a popular product that is sold only in a few places in the prefecture, sold out immediately in stores, and only available by lottery on the Internet.
The inside is filled with red bean paste and whipped cream for a slightly sweet taste, while the outside is coated with tea from Ehime Prefecture for a bittersweet flavor.

It is not too sweet, not too bitter, and its indescribable flavor makes you want to eat as many as you can.
Even residents of Ehime Prefecture have difficulty purchasing this Japanese confectionery, so much so that it is appreciated when brought as a souvenir.
Please try to buy it when you visit Ehime Prefecture.
You will be lucky if you can purchase it.

"Basic Information "
Facility name: Fog Forest Confectionery Workshop Matsuyama Branch
Address: 3-3-1, Ohmachi-michi 3-chome, Matsuyama, Ehime 790-0004, Japan
Access: 1 minute walk from the city train "Otaido Station "
Parking: None
Phone number: 0899345567
Business hours: 9:30-17:30

Mizuguchi Shuzo Dogo Beer



It is a brewery with a long history, founded in 1895. Among them, "Dogo Beer "is sold mainly in Dogo Onsen in Ehime Prefecture and is a popular souvenir.

There are four main types of Dogo beer, including a light-tasting type that can be enjoyed by those who do not normally drink beer, and a bitter-tasting type that beer lovers will love.
In addition to souvenirs, there are more than 50 hotels and restaurants in Matsuyama City that serve Dogo beer, so be sure to look for it.
This souvenir may be most appreciated by those who love to drink.

"Basic Information "
Facility name: Mizuguchi Sake Brewery Co.
Address: 3-23 Dogo-Kitamachi, Matsuyama, Ehime 790-0848
Access: 5 min. walk from city train "Dogo Onsen station "
Parking: None
Phone number: 0899246616
Business hours: 8:30 a.m. to 5:00 p.m.

Imabari Towel



If you are in doubt about a souvenir, we recommend "Imabari Towel ".
It is something that is used every day, so it will be appreciated by anyone who gives it, and it can be stored for a long time as there is no expiration date.

Imabari towels are characterized by their excellent water absorbency and their comfortable fabric that becomes softer as it is washed. Once you use it, you will not be able to put it down, so please try it for yourself or as a souvenir.
Incidentally, in addition to the Towel Museum, there are many other stores in the prefecture that carry Imabari towels.
If you are in Dogo, we recommend "Iori Dogoyunomachi "
Some products are exclusive to this store, and they offer services such as personalization on towels.
Please find your favorite.

"Basic Information "
Name: Towel Museum
Address:〒799-1607 2930 Kamikoshi Asakura, Imabari City, Ehime Prefecture
Access: 6 minutes by car from JR "Iyo Miyoshi Station "
Parking: Available
Phone number: 0898561515
Business hours: 9:30-18:00

Cheng No Shoten Matsuyama Aged



The Matsuyama Age of Chengono Shoten has been a traditional taste of Ehime Prefecture for more than 130 years.
So, most people in Ehime Prefecture imagine this "Matsuyama-age "when they think of fried tofu.
The dry, crispy Matsuyama-age can be stored at room temperature for about 90 days, and can be quickly added to miso soup and other dishes without the need to boil it.

It can be added to simmered dishes, cooked rice, fried rice, etc.
Most supermarkets in Ehime Prefecture carry it, so please look for it.

"Basic Information "
Facility name: Chengno Shoten Co.
Address: 285-1 Takaoka-cho, Matsuyama, Ehime 791-8036
Access: 6 minutes by car from Doida Station
Parking: Available
Phone number: 0899713233
Business hours: 9:00-17:00

summary

We introduced famous sweets and traditional products of long-established stores in Ehime Prefecture.
When you travel to Ehime Prefecture, please use this article as a guide to help you choose the best souvenirs.

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